Often writer is synonymous with novelist, but this entry in the I Can Be a Writer series (6 titles) presents another career option: copywriter. The author succinctly explains that copywriters write persuasive text for advertisements and campaigns. The book goes on to describe skills needed for this job, a typical work environment, and suggestions for getting started. Guided questions help readers think about the purpose of copywriting and their own interests in this field. Numerous photos complement the text with real-world examples of copywriting, such as slogans, billboard ads, and brochures, as well as with depictions of student writers and adult writers working collaboratively in teams. A culminating activity encourages children to practice writing copy for an ad that will persuade others to buy a product or take an action.